Atlantis' active participation in the development of TV 3.0 reflects its commitment to innovation and the modernization of Brazilian broadcasting. As a member of the Advanced Television Systems Committee (ATSC), the company is aligned with international digital broadcasting standards, particularly ATSC 3.0, which has been recommended by the Brazilian Digital TV System Forum (SBTVD) for the implementation of TV 3.0 in the country.

Commitment to TV 3.0 in Brazil

Atlantis’ active participation in the development of TV 3.0 reflects its commitment to innovation and the modernization of Brazilian broadcasting. TV 3.0 marks a significant evolution, integrating high-quality transmission with interactivity and internet-based services, thus delivering a richer and more personalized experience for viewers.

Main products and services

Atlantis Solutions for TV 3.0

Atlantis, in partnership with Videodata, offers a range of products developed to meet the demands of TV 3.0, including transmitters, receivers, and middleware compatible with the ATSC 3.0 standard. These solutions are designed to facilitate broadcasters' transition to the new standard, ensuring compatibility, performance, and scalability.

Technical Features

Superior Image Quality
Support for 4K and 8K resolutions, HDR technologies, and wide color gamut, delivering sharper and more realistic images.
Immersive Audio
Integration of standards like Dolby AC-4 and MPEG-H 3D Audio, providing three-dimensional sound that surrounds the viewer.
Advanced Interactivity
Enables integration with apps and online services, offering features like real-time voting, camera angle selection, and on-demand content access.
Efficient and Flexible Transmission
Uses technologies such as OFDM and advanced error correction codes to ensure robust and efficient transmission, even in challenging environments.
Personalization and Targeted Advertising
Capability to deliver personalized content and ads based on viewer preferences and location, increasing relevance and advertising effectiveness.

Benefits

ATSC 3.0, also known as NextGen TV, brings several advancements over previous broadcast standards. Here are some of its main benefits:

Superior Video and Audio Quality – Supports 4K Ultra HD resolution, HDR, and immersive audio formats like Dolby Atmos, providing an enhanced viewing experience.
Improved Spectrum Efficiency – Utilizes advanced transmission methods to optimize bandwidth, enabling broadcasters to deliver more content at higher quality.
Interactivity and Personalization – Enables interactive features such as on-demand content, targeted advertising and personalized viewing experiences, making TV more engaging.
Enhanced Accessibility – Offers improved captions, audio descriptions and other accessibility features to make content more inclusive.
More Efficient Public Safety Communications – Allows for emergency alerts that are more detailed and location-specific, improving response times and public awareness.
Internet Integration – Combines broadcast TV signal with internet-delivered content, providing seamless access to programming and additional services.

ATSC 3.0 is shaping the future of television by making broadcasts more efficient, interactive, and immersive.

Why Choose Atlantis?

Pioneering Spirit: Active participation in the development and implementation of TV 3.0 in Brazil.
Technical Expertise: A specialized team with deep knowledge of digital broadcasting and system integration.
Comprehensive Support: Offers consulting, training, and technical support to ensure successful implementation.
Tailored Solutions: Development of customized solutions to meet each client’s specific needs.